SEO Specialist

An ASX100 business part that is owned by Australian universities, IDP is a
pioneer in international education services. Our __core business
lines include student placement to Australia, US, UK, Canada and New Zealand
institutions, English-language testing and training.
We are on a mission to build the world's leading platform and connected
community to guide students along their journey to achieve their lifelong
learning and career aspirations.
As a co-owner of IELTS, we deliver the English test that is trusted by more
governments, universities and organisations than any other. We also operate
English language teaching schools in South East Asia.
We are innovators, driven by the needs of our customers and deep data
insights. Our ‎5,000 team members based around the world understand that our
services change lives - not only of our customers, but their wider
communities.
By combining empathy and professional expertise with digital excellence, we
create launch pads for our customers to achieve global success.
POSITION PURPOSE
The SEO Specialist role is Responsible for managing all SEO activities such as
content strategy, link building and keyword strategy to increase rankings on
all major search networks.
RESPONSIBILITIES
Search Engine Optimization
* Responsible to maintain & optimize accounts/websites on top of the search pages of search engines. Help in daily operations of various online marketing initiative, which includes SEO keyword research, on page & off page optimization, image & video optimization.
* Work with the development team to ensure SEO best practices are properly implemented on newly developed code.
* Work with editorial and marketing teams to drive SEO in content creation.
* Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
* Link Building activity, including advising and working with editorial and marketing teams on social media plans and activity.
Knowledge Development
* Continuously update own knowledge of SEO best practices and latest trends and share learnings with relevant team members to enhance IDP marketing efforts

WHAT WE'RE LOOKING FOR
* Bachelor degree & Google Analytics Certified
* The ability to work with back-end SEO elements such as .htaccess, robots.txt, metadata, site speed optimization, and related skills.
* A deep understanding of mobile strategy and how it relates to SEO
* Strong understanding of website development & coding, as well as a fundamental grasp of Digital Marketing
* Understanding of SEO and web traffic metrics, with experience in SEO reporting
* Proficiency in MS Excel, PowerPoint, and Word.
* Knowledge of HTML/CSS.
* Familiarity with relevant tools (e.g. Google Analytics, Ahrefs, SEO Powersuite, Semrush, Search Console, Screaming Frog) and web analytics tools.
* Excellent communication and organizational skills.
* Good time-management skills.
* Analytical mindset with numerical aptitude.
* Proficiency in English.