Brand Manager, CVRM

Brand Manager, CVRM - Cairo *
Do you have expertise in, and passion for, Marketing Management? Would you
like to apply your expertise to impact the lives of patients in a company that
follows the science and turns ideas into life changing medicines? Then
AstraZeneca might be the one for you!
ABOUT ASTRAZENECA
AstraZeneca is a global, science-led, patient-focused biopharmaceutical
company that focuses on the discovery, development, and commercialization of
prescription medicines for some of the world 's most serious diseases. But
we're more than one of the world's leading pharmaceutical companies.
BUSINESS AREA
Be part of changing the practice of medicine forever. A place to be at the
forefront; proactive, innovative, and brave, we don 't stop. It means we dare
to do the big studies in the real world, utilizing primary and secondary data,
leading the field in evidence generation and external scientific engagement.
We have an opportunity to see how the compelling medical evidence we
generated and communicated influences the basis of future healthcare.

SITE DESCRIPTION
Welcome to AstraZeneca Egypt , _one of over ‎400 sites here at AstraZeneca,
providing a collaborative environment where everyone feels comfortable and
able to be themselves is at the core of AstraZeneca 's priorities, it's
important to us that you bring your full self to work every day. _
What you 'll do
Lead in a matrix environment
* Lead the Brand Team and influence cross-functional team members to develop the most robust approach and monitor execution
* Manage-upwards to ensure awareness and enable goal attainment
Strategic and Innovative Thinking
* Identify market and brand opportunities across customers and channels (including digital channels) in a highly competitive environment and develop local strategies to differentiate and access them
* Adapt global brand strategy to meet local business needs & market insights
* Integrate short-term tactical thinking with long-term strategic goals
* Assist in the development of marketing strategy and overall objectives.
Deliver results*
* Support business growth through management and implementation of brand marketing projects
* Successfully deliver multiple projects that meet business needs whilst timelines and workload in an ambiguous environment.
* Assist in setting marketing activities for the achievement of short and long term business objectives, increased profit and market control.
* Co-ordinate the marketing objectives, policies and programs within the context of the overall corporate plan and where appropriate, recommend standards and set targets.
* Assist in the preparation of operations matters including market research, advertising, and promotion, distribution, pricing and selling.
Market Analysis & Forecasting
* Ensure that all strategy is underpinned by consumer research to determine needs of target audience.
* Ensure the use of effective forecast models and make recommendations for improvement as necessary.
* Support LRP preparation and overall budget process
* Track and report on unit and value accomplishments versus the plan. Initiates remedial actions where necessary to achieve objectives.
* Monitor market place competitor product evolution as necessary.
Building Effective Collaboration
* Collaborate with other members of the Pharma Sales & Marketing leadership team to delivery competitive advantage.
* Communicate and co-ordinate promotional activities with sales management.
* Support the sales force in product training and strategy orientation.
* Ensure the implementation of management plans for all KOLs to advance business partnerships.
* Develop sound business partnerships with all internal, external and global stakeholders.
Essential for the role
AstraZeneca embraces diversity and equality of opportunity. We are committed
to building an inclusive and diverse team representing all backgrounds, with
as wide a range of perspectives as possible, and harnessing industry-leading
skills. We believe that the more inclusive we are, the better our work will
be.
Essential Capabilities:
* Business Insights & Customer Focus
* Managing complexity and decision quality
* Cultivating innovation& Strategic mindset
* Managing resources, execution& focusing on performance through setting accountabilities and influence
* Building collaborative relationships
* Optimizing diverse talent and recognizing the value of different perspectives and cultures
* Influencing people through effective communication, driving engagement, vision and purpose
* Spoken& written English proficiency is a must
Applicants should possess the following qualifications to go through initial
screening:
* ‎2-‎3 years experience in relevant role
* Consistent performance records
* Pharmacy, veteran, Dental or medical background is a must
* Digital experience is required
* MBA degree is an asset
So, what 's next?
* Are you already imagining yourself as the right fit for the role? Good, because we can 't wait to hear from you.
* Are you ready to bring new ideas and fresh thinking to the table? Brilliant! We have seat available, and we hope it 's yours.
Good Luck!
HR Team**