J
ob Purpose

R
esponsible for creating innovative editorial and visual content that will
build our brand, internally and externally, increase awareness and consumer
engagement.

Produce quality articles, posts, videos, landing pages, and website pages that
drives maximum engagement. ; Create content that is on-brand, consistent in
terms of style, quality.

Convey error-free content that adheres to the Bank's style guidelines.

Provide fact-checking, copy-editing, and formatting assistance during the
creation of all and different types of content, and other promotional
materials.

Ultimately, deliver quality-writing pieces that appeal to our clients, attract
customers and boost brand awareness. Writing content, copy and scheduling
content across all digital media channels. Creating concise, eye-catching, and
innovative headlines and body copy.

M
ain accountabilities and approximate time split
A

ccountability:
Creating & designing
MCR Campaigns:

Time Split: ‎75%

*
* nderstand the project/ campaign requirements and develop high quality designs/ artwork accordingly.
* reate designs for social media platforms and company website using Adobe Photoshop, Illustrator, and/or InDesign
* esign posters, images, social media posts and campaigns

• 
  

  evelop illustrations, logos and other designs using software or by hand

  
  


• 
  

  nsure final graphics and layouts are visually appealing and on-brand

  
  


• 
  

  evelop design layouts for complex projects using Computer Aided Design (CAD) tools.

  
  


• 
  

  eveloping design concepts for packaging, product stands, print and online ads, and other BTL material.

  
  


• 
  

  eveloping social media static artwork and animated videos

  
  


• 
  

  articipate in all campaign projects, drive activity from brief to final output, working closely with stakeholders and MCR team

  
  


• 
  

  reparing and successfully pitching designs both internally and externally to clients

  
  


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  esigning prospectuses, brochures, websites, posters, adverts & exhibition graphics

  
  


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  nvolved in the creation and development of new designs and visual concepts, across a broad spectrum of styles

  
  


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  orking across a wide variety of digital and print projects

  
  


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  reating and maintaining graphics for company websites

  
  


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  reparing files to print and then sending them to the printers

  
  


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  n-depth knowledge of typography and colour-matching

  
  


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  orking experience of platforms such as HTML5, CSS3 and Java

  
  

A
ccountability:
Budgeting
and payments:

Time Split: ‎10%

*
* anaging all allocated budgets for product campaigns

• verseeing the design's production to ensure the designs are completed in a timely manner

A
ccountability:
Reporting:
Time Split: ‎15%

• iving support and advice to colleagues on a wide range of Graphic Design processes


• iaising with stakeholders on project requirements


• pply the correct brand and corporate Identity, in line with the standing AWB brand & group guidelines


• an maintain effectiveness and focus in a fast moving and changing environment

T
echnical skills / Competencies

*
* achelor degree in Design or any relevant studies.
* + of creative design experience
* roficient in Adobe Creative Suite advanced in Illustrator and Photoshop.
* xperience in 3D Studio Max, Adobe Illustrator, Adobe in Design, PDFs and other design software's.
* ocial media design
* raphics
* ogo design
* anking experience is a plus
* fter Effects is additional
* ustomer Focus
* roblem solving & innovation
* eadership
* ommunication and impact
* gility

K
nowledge, Expertise and Experience

K
nowledge, Qualifications/ Experience:
Essential

*
* nowledge of creative design (inputs and guidance)
* nowledge of brand and communications
* nowledge of AWB Guidelines
* reativity
* aving high energy and creative ideas and have immaculate style
* reativity, logical thinking, solutions oriented and self-motivated.
* xcellent sketching skills.
* xcellent time management with a proven ability to handle multiple projects with tight deadlines
*