Social Media Specialist

Summary of Role:
As a Social Media Specialist (Content Writer) at Itcan, you will play a
pivotal role in shaping our clients' brand narratives and driving engagement
across various digital platforms. Your creativity will be the driving force
behind compelling blog posts, social media content, website copy, email
campaigns, and more. This role offers a fantastic opportunity to be part of a
dynamic team where you can showcase your storytelling skill, create creative
marketing campaigns, develop content calendars, and bring forth fresh ideas
that resonate with our diverse audience.
Responsibilities:

• Develop and execute creative content strategies to enhance brand presence and drive engagement across multiple digital channels.


• Write and edit persuasive, entertaining, and informative content for blogs, social media, websites, emails, and other marketing materials.


• Collaborate with cross-functional teams to brainstorm and contribute innovative ideas for campaigns and promotions.


• Conceptualize and create captivating marketing campaigns that push the boundaries of creativity and leave a memorable impact on the audience.


• Design and maintain detailed content calendars, ensuring consistent and timely delivery of engaging content aligned with marketing objectives.


• Conduct in-depth research to understand target audiences, industry trends, and competitors' content.


• Ensure all content adheres to brand guidelines, maintains consistency, and reflects the agency's unique tone and voice.


• Stay up-to-date with emerging digital marketing trends, tools, and platforms, and incorporate them into content strategies.


• Proofread and edit content to ensure accuracy, clarity, and error-free deliverables.


• Mentor and guide junior content writers, providing constructive feedback to enhance their skills.


• Optimize content for SEO to improve search engine rankings and organic traffic.

Requirements:

• Bachelor's degree in Marketing, Communications, Journalism, or related field.


• Proven experience as a Content Writer in a digital marketing environment, with a strong portfolio showcasing diverse writing styles and successful campaigns.


• Exceptional creativity, originality, and ability to think outside the box.


• Impeccable writing, editing, and proofreading skills in English (knowledge of classical Arabic is a must).


• Familiarity with various digital marketing channels and a passion for staying ahead in the digital landscape.


• Ability to work collaboratively in a fast-paced environment and meet tight deadlines without compromising on quality.


• Strong attention to detail and dedication to delivering top-notch, error-free content.


• Excellent organizational and time management skills, with the ability to juggle multiple projects simultaneously.


• A positive, can-do attitude, and a willingness to embrace challenges and learn new skills.


• In-depth knowledge of SEO best practices and experience in writing SEO-friendly content.

Department
Community Management
Locations
Cairo
Remote status
Hybrid Remote