Marketing Communications Lead MEA

JOB TITLE : Marketing Communications Lead
MEA DEPARTMENT : Marketing
REPORTING TO : Head of Marketing MEA
LOCATION : Cairo, Egypt - Hybrid
ADDITIONAL INFO (e.g., Need for travelling)
Travel is required to attend company events, functions, and shows as planned.
This travel estimated at ‎30%. These events will be across the region of Middle
East Africa. The Marketing Communications Lead will be required to support
events and teams in all territories within MEA. Global travel expected at
least once per annum to attend global summits.
PURPOSE OF POSITION
The Marketing Communications Lead MEA will be the custodian of the company 's
brands and customer touch points. As the primary brand ambassador and champion
throughout the Middle East and Africa, the candidate will set the example for
customer service excellence and will always hold the brand up high.
He/she will drive the successful execution of the digital, inbound and
outbound marketing strategies to a successful conclusion and will set the
example on how to treat, use and communicate around the brands. The Marketing
collateral and value selling material must enable the sales force to be
effective and have the ability to reach customers remotely.
The incumbent will support the Head of Marketing MEA to achieve the strategic
objectives of the Marketing function as a whole and will act as a positive
change agent for the desired company culture.
KEY RESPONSIBILITIES
* Creating and executing the company's marketing communications strategy in conjunction with the Head of Marketing & Business Unit leaders by implementing plans to increase market share and meet strategic marketing objectives.
* Creating and managing the company's marketing communications budget and spend in-line with the strategy and with required approvals.
* Collaboration with senior leaders and stakeholders in the building and maintenance of consistent branding and corporate identity across all marketing and public relations channels.
* Collaborating with cross-functional teams (Creative, Sales, IT, Product Marketing and Global Teams) to produce effective promotional materials in line with international brand positioning and guidelines.
* Design, develop and maintain the company's marketing collateral in collaboration with the business units.
* Support the creating of the company's transformative marketing strategies and implement the campaigns to drive increased market share and improve the transformative marketing database.
* Establishing and maintaining the company's electronic communications media platforms including managing the company's websites, social media platforms, Google AdWords, Google Analytics and outbound e-mail solutions.
* Management of the digital marketing strategy though the HubSpot inbound marketing tool.
* Planning and executing the company's approved events and trade shows with the following responsibilities relating to arranging of conferences, product launches, golf days, exhibitions etc.
* Liaising with stakeholders to ascertain requirements,
* Producing detailed proposals for events (e.g., timelines, venues, suppliers, legal obligations, staffing and budgets),
* Agreeing to, and managing a budget,
* Cost, Stakeholder, Scope, Communications, HSE, Schedule, Quality Management related to events ensuring on time delivery, within budget, that meets expectations.
* Conducting of market research, market segmentation, Voice of the Customer and value selling activities to ensure that the brand meets expectations.
* Support other BU's in their activities around branding/company culture as required.
* Develop internal communication messages in line with company's branding.
* Apply internal branding projects aligned with the company's brand guidelines and brand voice.
* Support in internal engagement activities and apply internal marketing mindset to promote a positive culture across the organization.
DELEGATION OF AUTHORITY
The associate has the authorization to work within the framework of the actual
Delegation of Authorities (DOA).
POSITION RELATIONSHIPS
Internal
* Company Leadership Team (all functions)
* Company Functional Leaders (all functions)
* Regional Marketing, Product and Digital Marketing teams
* Global Marketing, Product and Digital Marketing teams
External
* Suppliers, Distributers and Contractors
* Customers
PERSONAL QUALIFICATIONS & EXPERIENCE
Education/achievements
Required
* Bachelor's degree in business, marketing, communication or related field
* Postgraduate marketing studies is a plus.
Experience/Knowledge
Required
* ‎7+ years of experience within a mid-to-large sized company responsible for setting and executing digital marketing strategies.
* Global experience, particularly in high growth markets (HGM), preferred.
* A combination of B2B (lead generation) and B2C (e-commerce) digital experience preferred.
* Strong technical competence and functional knowledge, including:
* Proven success driving results through the following digital marketing channels: Search Engine Optimization (SEO), Pay-Per-Click (PPC), Search & Display, social media, and Email.
* Data analysis skills - demonstrated ability to drive insights, opportunities and actions from complex data sets
* Excellent communication abilities with all levels and roles in an organization.
* Advanced MS Excel skills, proficiency in PowerPoint and Word.
* Agency background is a plus.
Specific Skills
* French & English
* HubSpot working knowledge a plus.
* Must be self-starter with a high level of drive to achieve success
* Must be able to work in a matrix environment and run multiple priority tasks in parallel.
ROLE SPECIFIC COMPETENCIES & BEHAVIOURS
Competency
DRIVEN TO WIN
Customer Driven: We deeply understand our customers, anticipate their
needs, and exceed their expectations.
* Uses voice of the customer to continuously improve customer experience.
* Goes to Gemba to ensure customer problems are solved.
* Uses customer insights to identify and exceed customer needs.
* Internalizes customer insights to develop innovative solutions to meet future needs.
Accountable: We prioritize what matters most and deliver on our
commitments.
* Accepts responsibility for successes and failures of own work and the team's work.
* Holds self and team accountable for outcomes. Displays a can-do attitude and enthusiasm.
* Monitors metrics and milestones to chart progress against expectations and accountabilities.
* Designs feedback processes into the work to stay on top of deliverables.
REIMAGINE BETTER
Self-Aware: We ask for, reflect on, and act on feedback--it's how we
evolve and grow.
* Gathers balanced feedback from others and is open to their perspectives.
* Is aware of own impact on others.
* Knows personal strengths and weaknesses.
* Gains self-awareness and modifies behaviors based on feedback from others.
We stay ahead because we are never done, never satisfied, and never standing
still.
CREATE WHAT 'S NEXT
Agile: We move fast by experimenting, adapting, and learning through
success and setbacks.
* Applies new concepts and principles to address problems.
* Enjoys experimenting with test cases as a means to learn.
* Learns from mistakes and adjusts accordingly.
* Learns quickly when facing new situations.

Gilbarco Veeder-Root represents the leading brands of solutions and
technologies that provide convenience, control, and environmental integrity
for retail fueling and adjacent markets. In ‎2002, the Gilbarco and Veeder-Root
companies combined into one marketing brand, with distinctive and
complementary business lines, services, and sales capabilities. Veeder-Root is
the world's leading supplier of automatic tank gauging and fuel management
systems and one of the few companies in the industry to design, manufacture
and service its own products; supplying and integrating the broadest range of
new and proven technologies to reduce cost of ownership, enhance environmental
integrity, and improve performance and profitability for petroleum marketers
and commercial fueling enterprises worldwide.
WHO IS VONTIER
Vontier (NYSE: VNT) is a global industrial technology company uniting critical
mobility and multi-energy technologies and solutions to meet the needs of a
rapidly evolving, more connected mobility ecosystem. Leveraging leading market
positions, decades of domain expertise and unparalleled portfolio breadth,
Vontier enables the way the world moves - delivering smart, safe, and
sustainable solutions to our customers and the planet. Vontier has a culture
of continuous improvement built upon the foundation of the Vontier Business
System and embraced by over ‎8,500 colleagues worldwide. Additional information
about Vontier is available on the Company's website at www.vontier.com.
Vontier Corporation and all Vontier Companies are equal opportunity employers
that evaluate qualified applications without regard to race, color, national
origin, religion, ancestry, sex (including pregnancy, childbirth, and related
medical conditions), age, marital status, disability, veteran status,
citizenship status, sexual orientation, gender identity or expression, and
other characteristics protected by law.