Marketing & PR Executive (Fly Arna)

Date: ‎13-May-‎2022
Company: Fly Arna
Location: Sharjah, AM
Country: AM

Job Purpose

To support the Marketing and Corporate Communications strategic plans and
initiatives across the entire network by positively reflecting/maintaining the
Company 's corporate image in terms Public Relations; this shall include:
branding, media and press relations, Investor Relations, and other forms of
communication thereby leading to enhancing Company's reputation, customer's
experience, and increasing sales

Key Result Responsibilities

• Acts as point of contact for press, media, and PR agencies; manages the Company's press centre including press kits, press releases, fact sheets, news monitoring, crisis management responses, prints, and publicizing events via media; builds and maintains an updated media contact list.


• Coordinates between Head Office, Hubs and Outstation on all public relations, marketing, social media plans, campaigns, briefs, CSR, etc.


• Facilitates/executes BTL/ATL marketing plans and branding campaigns across the entire Airline network.


• Assists in executing the marketing campaigns for assigned markets: verifies action plans, budget and outcome with Marketing Manager.


• Manages daily activities and marketing requirements traffic thru prioritizing and delegating work to the creative and Studio team.


• Supervises all press FAM trips conferences, seminars, events, route launches and the filming/photo-shooting accompanying that.


• Coordinates the production, purchase and distribution of give-away items, souvenirs, calendars, etc.


• Manages the Social Media portfolio in all platforms in terms of strategy and content: Facebook, Twitter, Instagram, YouTube, Blog, etc. Supervises the Airline portal on the website to update with all news and events.


• Coordinates the Company's Corporate Social Responsibility (CSR) activities, mainly 'Charity Cloud Project'- On board charity donation: campaigns, teams, trips, PR and Media coverage.


• Supervises the Marketing &CC Coordinator daily work including the Company's newsletter (SNL), as well as the In-Flight Entertainment (IFN), advertisements, videos, announcements, in addition to the on-board magazine production.


• Manages researches and market intelligence data; generates job-related reports and correspondence regularly, co-designs templates and forms to be used by the team and other hubs for marketing related requirements and projects.


• Supports marketing teams locally and regionally in training on new marketing initiatives, systems, processes or tools as needed.


• Performs any additional duties as directed by the line manager.

Qualifications & Experience

• Bachelor degree in Marketing/Communication or equivalent from a recognized university.


• Proficient in Microsoft Office


• Knowledge in Adobe Photoshop &3D animation is a plus.


• Fluent in Armenian, English & Russian (written and verbal).


• ‎3+ years of related working experience in a very similar role in the marketing field in any service industry (client/agency), preferably in aviation; experience with low cost airline is a plus.


• Proven skills in media relations, press, events management, and communicating branding concepts and themes that increase market-share.


• Advanced Project management skills combined with Budgeting Experience.


• Possesses editorial and business writing skills.


• Knowledge in protocol/regulations related to marketing and communication.


• Employs a balance of technical expertise, and interpersonal relations to execute new initiatives that support company's objectives.


• Product knowledge: capability of understanding market trends and channeling them leading to effective marketing and advertising plans and campaigns.


• Demonstrates the ability to contribute and successfully deliver against business strategy and set KPIs.

About Fly Arna

Fly Arna is Armenia 's national airline and a joint venture company between
the Armenian National Interests Fund (ANIF) and Air Arabia Group. Based in
Zvartnots International Airport (EVN) in Yerevan, Fly Arna follows the
successful low-cost business model operated by Air Arabia that focuses on
offering comfort, reliability, and value-for-money air travel.