Digital Marketing Expert - McKinsey Digital

Who You'll Work With

You will be based in our Riyadh office as part of our McKinsey Digital
practice, which brings together the best of McKinsey's digital capabilities to
help our clients use digital technology to transform their businesses.
As part of this group, you will join a global team working on everything from
new digital business building to IT modernization and strategy, Agile, cloud,
cybersecurity, and digital transformation. You will work on projects across
all industries and functions and will be fully integrated with the rest of our
global firm. You will also work with colleagues from across McKinsey & Company
to help our clients deliver breakthrough products, experiences and businesses,
both on technology and non-technology topics.
Our office culture is casual and social, with an emphasis on education and
innovation. We have the freedom to test new ideas, experiment, and we are
expected to be constantly learning and growing. There is also a strong
emphasis on mentoring others in the group, enabling them to grow and learn.

What You'll Do

You will work with colleagues from across the firm to help leading companies
in the region to multiply their growth by implementing best-in-class agile
marketing and personalization, enabled by data and technology.
In this role, you will apply your distinctive level of subject matter
expertise to shape CXO level agenda on digital marketing and growth by
developing specific marketing strategies and transformation initiatives that
accelerate customer acquisition and customer value across channels. You will
work together with consulting teams, assessing client capabilities and
performance in digital marketing, identifying actionable insights, translating
them into strategic initiatives and managing their implementation. This will
involve making optimization recommendations, coaching client staff, and at
times may also include campaign operations within ad-tech/martech platforms.
You will also contribute to the creation of strategies and solutions for
marketing technology.
Leveraging your expertise, you will help to advance McKinsey's overall
knowledge base by contributing to and expanding our diagnostic and assessment
toolkit and approaches. You will also develop new frameworks, approaches, and
techniques in addition to building on existing ones.
You will typically work on projects across industries and will be part of both
McKinsey Digital and our Marketing & Sales practice.

Qualifications

• Bachelor's degree ideally in economics, marketing, advertising, and/or public relations; advanced degree or specialization in digital is a plus


• ‎8+ years of experience executing and/or leading digital marketing programs for top digital marketing agencies, internet companies or client marketing organizations


• Vast experience in leading campaign operations across multiple channels and products preferably in e-commerce, marketplace or the e-commerce arm of retail companies


• Deep expertise and knowledge in digital strategy, omnichannel, digital culture, and agile process


• Hands-on experience in ROAS optimization, digital media planning, tracking, and conversion funnel optimization


• Knowledge of SEO, SEM, programmatic ad-buying, UX, CRO, mobile business, mobile and digital analytics, and service design/design thinking


• Experience working with digital marketing tools such as Google Analytics, Omniture, Optimizely, etc.


• Experience utilizing first- and third-party data for segmentation, audience creation, targeting and personalization


• Strategy oriented with expertise in business and a broad knowledge of enterprise management; superior level of problem solving skills


• Digital marketing savvy with first level of technical knowledge in all (or nearly all) digital marketing disciplines: traffic generation (search marketing, display, programmatic, etc.), UX, A/B testing, Email marketing, and social media management


• Ability to influence and be a natural leader to manage the internal team and coordinate multidisciplinary external teams in complex client environments


• Strong interpersonal skills with the ability to inspire and communicate with a wide range of non-technical stakeholders and customers