Responsibilities:
* Identifies and defines the objective of an assigned marketing research project; determines the best methods to use to meet those objectives.
* Drafts questionnaires, polls, surveys, and other data collection resources.
* Researches and compiles data related to current product market, customer demographics and interest, and factors influencing product demand; analyzes results to identify ways of maximizing sales and market penetration of current products.
* Compiles data related to competitors' products such as pricing, sales, and marketing or distribution methodology.
* Summarizes and analyzes data; makes recommendations related to research findings.
* Reports findings, complete with graphs illustrating data and written text explaining complex findings.
* Identifies potential new products or markets through research.
* Forecasts and tracks industry marketing and sales trends based on collected data.
* Delivers reports and presentations of findings to management and/or executive leadership.
* Performs other related duties as assigned.
Other Requirements:
* Excellent verbal and written communication skills.
* Excellent organizational skills and attention to detail.
* Superior research and analytical skills.
* Ability to translate complex concepts and methodologies into easily understood language.
* Proficient with Microsoft Office Suite or related software.
* Bachelor's degree in Marketing Research, Statistics, Math, or related field required; MBA preferred.
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