Job Description
Our client: A well established and successful retail company with ambitious
growth plans.
Your Role: Acquiring/retaining/growing shoppers using a combination of
Paid/Organic/Direct and other campaign options in line with the Business
KPI's. Build a digital strategy road map- balancing the top of the funnel to
drive discovery/awareness/consideration and positive disposition, and at the
same time- leverage on low hanging fruit to drive conversions and revenue. PPC
specialization- managing google search/display/programmatic/remarketing &
shoppable campaigns. Debottlenecking the entire digital shopping funnel and
levering each element using a mix of Discovery/awareness/consideration &
revenue driving campaigns. Social media marketing (organic & paid)-
shoppable/dynamic remarketing. Accountable to deliver
traffic/ROAS/CPC/CTR/Bounce/CVR & Channel split. Responsible to balance
between reach and frequency campaigns to expand consideration set.
Must Haves: 8+ years of experience in digital marketing leadership. Experience
in handling digital marketing for marketplaces with 1000+ orders a day &
driving 30-40% revenue through organic means. Experience of managing a
team/SEO agency for on page, off page and content optimization. Hands on
experience of using google network/facebook & Instagram ecosystem. Ability to
use, integrate 3rd party applications (GMP Platforms/CRO tools/abandon cart
recovery aps) to sharpen the conversion flow.
Managing Expectations: At Mindfield we are driven by mutually agreed KPIs and
service levels. Exceptional results can only be delivered when we understand
both our key stakeholders' clients and candidates. Keeping this in mind we
would request that when applying for a role do take cognizance of the "must
haves" to avoid disappointment. Sometimes positions take time to close and
there could be a delay in us responding to you but as a thumb rule if you do
not hear from us in 7-8 working days post applying for the role then the
resume has not been shortlisted and would be kept on the database for other
roles.
Look forward to a long-term relationship…Mindfield…making a difference
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