Company Description
Red Sea Farms offers products and services designed to help farmers grow food
sustainably using fewer resources in water-scarce areas. We envision a world
where saltwater and sunlight are used to grow healthy food sustainably and
reduce food insecurity around the world in harsh environments. We care about
the planet just as much as we care about people. In turn, Red Sea Farms
combines impact with innovation through saltwater and sunlight-based
agriculture products, systems, and services that are environmentally and
economically sustainable and help support the nutritional needs of water-
scarce populations.
We're looking for talented and experienced individuals who have a desire to
change the way people think about food and make a positive impact in the
world.
Job Description
*
Oversee all marketing and branding activities with B2C emphasis for food
business
* Assist in the development of a marketing strategy aligned to regional revenue targets
* Lead the design, planning, and execution of promotions, both digital and in-store
* Manage all social media in keeping with brand guidelines
* Support in client relationships and account management as needed
* Assist with merchandising and market research as needed
* Work closely with the sales team to understand consumer behaviour and make recommendations proactively as well as suggest solutions in a fast-paced environment
* Identify relevant industry trends for implementation
* Maintain in-depth knowledge of market landscape and competitors
* Event planning & management
* Assistance with sourcing local suppliers & vendors for high-quality, branded materials and merchandise
* Other duties as required to support Red Sea Farms' brand development
* Strong interpersonal skills for interacting with senior leadership and high-profile clients
Qualifications
*
Graphic design skills considered a plus
* Any experience in PR, corporate communications or relationship-building with regional media considered a plus
* Specific experience in food retail sector considered a plus
* Fluent in both Arabic and English
* Excellent written and verbal communication skills
* Strong ability to manage multiple priorities and work successfully in a team-based, dynamic environment
* Ideally based in Riyadh or willing to relocate
* Ability and willingness to travel as needed
Additional Information
Our Company Values include Innovation, Impact and Integrity.
We push the boundaries of science and technology to enable sustainable food
production in harsh environments. We have a positive impact on the
environment, communities and economies. This inspires us and others to be more
sustainable. We are humble, honest, and
respectful. We use facts for decision making rather than make judgments.
**Overview** * Drive strategic transformation initiatives and outcomes for the brand. * Lead brand strategy through rigorous planning, execution, and monitoring marketing activities - to drive sales and share growth in line with overall corporate strategy and ambition **Responsibilities**…
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