Performance Director- Digital

Leading the strategy, implementation, and optimisation of multi-market
performance campaigns from the Riyadh. In addition to the normal biddable day
to day the role offers the fantastic opportunity of looking at media
holistically on a global scale and handling not only media activation but
acting as an advisor on the brands' strategic long-term marketing plans and
driving the digital evolution of the brand.
This unique role as the Performance Director is based in Riyadh and will
require regular contact with local market clients. The ideal candidate with
have significant Paid Search and Paid Social expertise both technical and
strategic as well as a strong grounding on how this media fits into the
overall digital ecosphere, specifically how Programmatic works with these
channels to form an audience led approach to planning.

As a senior lead the candidate will also be expected to teach, nurture and
advance their AM and AE's development in the industry, pushing them to deliver
best in class award winning work and set goals and objectives for the teams
personal development over time.

Responsibilities

• Leadership of client communication with the support of client partners across the account.


• Leading digital performance strategy and overseeing implementation across search and social, whilst having a view on their display and programmatic offering


• Primary lead on activation optimisation strategy and tactics


• Development of direct report to become self-sufficient in delivery of campaign implementation and optimisations.


• Setting an annual performance strategy and goals that drive client's business performance


• Lead on the performance forecasting and delivery across all media, with focus on meeting client KPIs and performance targets


• Collaborative lead on the monitoring and review of resourcing required within all areas of media activation - including resource hiring when applicable


• Collaboratively pull together wider business teams across analytics, adops and insights to deliver on day to day campaign delivery


• Collaborative lead (with partner) on client reviews of all activation - BAU, campaign specific and channel planning


• Collaborative secondary lead (with other Directors) on the management of day to day relationships with Google, social & tech providers.


• Learn and then lead the usage of planning frameworks as part of our rigorous campaign planning process


• Lead and collaborative remit on non-client specific activation management workstreams and projects - as assigned by senior leadership

The candidate:
* ‎6 years + experience in digital media, ideally from an agency side background (client side or a mix will also be considered)
* Experience managing search, social and/or display from both a technical and strategic POV.
* Experience in audience led planning
* People management experience of managing a team
* Strong leadership skills and ability to manage upwards and downwards
* Experience leading clients within digital
* Strong organisational and communication skills
* A drive to remain at the cutting edge of digital media and progress both the client's business and the agency skill through their work.