Marketing Executive

Who we are:

Known as the Work Life Platform, Bayzat is one of the leading employee
benefits SaaS platforms that is on a constant mission to make a world class
employee experience accessible to every company. We are redefining the way
work works for the better, making automated HR, Payroll, Employee Benefits and
Insurance a possibility for all businesses.

We are one of the fastest growing startups in the MENA region with just over
‎300 members from ‎35+ different nationalities. We were listed by Forbes as
"One of the most promising UAE-based startups" and are backed by world leading
VCs such as Mubadala and Point72 ventures. We are also one of the best-funded
scale ups in the HRTech space across the region.

We are a principle-led, meritocratic company that puts culture at the core of
everything. As a Bayzat member, you will constantly be surrounded by high
achieving individuals and teams who have a knack for solving complex problems
and are relentlessly pursuing success in everything they do. Being part of
such an environment will push you to constantly be the best version of
yourself and capitalize on every opportunity to improve, whilst drawing
inspiration from like-minded, hungry people from all around you

How we got to where we are today, and the reason we will continue to thrive,
is by hiring best-in-class talent and building a culture that allows people to
be the truest, most authentic and unpretentious versions of themselves.

The main responsibilities of a Marketing Executive are to help the marketing
department achieve its stated objectives by helping to both strategize and
execute across a wide range of online and offline initiatives.

The core objectives of Bayzat 's marketing department are to:

• Generate qualified leads through identifying and leveraging the correct inbound and outbound traction channels


• Aid the Sales Team in converting qualified leads to Bayzat customers (i.e. strategic drip campaigns and content creation)


• Build Bayzat's branding and communication strategy and leverage relevant online and offline channels to successfully reach Bayzat's ideal customer profile


• Engage directly with Bayzat customers across a variety of admin and employee centric initiatives

What will you be doing?

• Identifying and utilizing new lead generation channels. This includes thorough market research, agency outreach and budget optimization


• Supporting the Marketing Manager in current inbound and outbound marketing activities (both online and offline initiatives)


• Implementing the technical aspects of digital campaigns on internal and/or external third-party platforms (i.e. Customer IO, Salesforce, Unbounce and Zapier)


• Managing the executional aspects of marketing initiatives (i.e. setting up email and drip campaigns)Assisting the Marketing Manager in the planning and implementation of PR driven initiatives such as events, networking sessions and sponsorships


• Identifying and helping to deliver upon content needs across departments


• A/B testing marketing content material, creative and execution across digital platforms


• Generating monthly and quarterly reports that arm the Marketing Manager with relevant data to better analyse, improve upon and execute marketing initiatives


• Adhering to marketing budgets that the Marketing Manager assigns

What are we looking for?

• ‎3-‎4 years of relevant marketing experience


• Extensive digital & technical knowledge is a must


• Have broad operational know-how


• Be a team player who is able to build and maintain close relationships with a wide range of internal and external stakeholders


• Be passionate about technology


• Have the ability to analyse and extract research data


• Have excellent interpersonal, verbal and written communication skills


• Strong strategic, critical thinking skills and problem-solving ability


• Obsessively organized and detail oriented


• Experience working in a high-growth environment


• Fluent in Arabic (both written and verbal communication)


• Residing in the Kingdom of Saudi Arabia