Global Logistics - Marketing Manager

Job Purpose:
To develop and execute marketing strategies to drive business growth.
The Marketing Manager will be responsible for overseeing the company's
commercial logistics marketing strategy and initiatives, including events,
marketing collateral, and transactional social media.
Key Accountabilities:
* Develop and execute the company's marketing strategy, including events, marketing collateral, and social media, to drive conversions and transactions
* Work closely with the sales team to develop and implement targeted marketing campaigns that drive business growth and increase market share
* Lead the development of marketing collateral and collateral library, including sales materials, case studies, and white papers, and ensure consistent brand messaging across all marketing channels
* Plan and execute events, including trade shows, webinars, and customer events, to build brand awareness and generate leads;
* Work with regions and group to determine which events to attend to
* Develop and manage the company's social media presence to drive conversions transactions
* Work with group communications to align on brand positioning, sponsorship, and communications
* Develop and manage a marketing budget, and track ROI for all marketing initiatives
* Work closely with the product and customer service teams to develop and implement marketing programs that support new product launches and customer engagement initiatives
* Manage a team of marketing professionals, providing guidance and support to ensure successful execution of marketing initiatives
Qualifications, Skills & Experience

* Bachelor's degree in Marketing, Communications, or a related field, with a Master's degree preferred
* ‎10+ years of experience in B2B marketing, with a focus on events, marketing collateral, and social media
* Proven track record of success in developing and executing marketing strategies that drive business growth and increase market share
* Strong leadership and communication skills, with the ability to lead a team and collaborate with cross-functional stakeholders
* Experience managing budgets and tracking ROI for marketing initiatives
* Familiarity with emerging digital technologies and trends in marketing, with a focus on B2B marketing best practices
* Excellent written and verbal communication skills, with the ability to develop compelling marketing messages and content
* Experience in the logistics or transportation industry is an additional advantage
Skills

* Strong communication skills - You are an exceptional listener. You communicate clearly. You write exceptionally well and you speak eloquently. You can explain just about anything to anyone. You're comfortable on the phone or to groups of people - at any level. You are incredibly tactful when delivering the facts.
* Problem solving - You enjoy solving problems. Getting to the root cause. You love taking on difficult challenges and finding creative, innovative solutions. You don't get flustered easily. If you don't know the answer, you'll dig until you find it.
* Detail oriented - You pay strong attention to the details as it is one of your core qualities. As far as you are concerned, anything worth doing is worth doing right, every single time. You stay focussed and nothing falls through the cracks on your watch.
* Exceptional critical thinking skills ; You can identify gaps in logic and underlying causes of issues; You think on your feet. You like learning new things, and you can learn quickly.
* Strong collaborator - You can work independently because you self-manage, with limited direction and guidance, but you also enjoy collaborating across dynamic and multi-cultural teams and are personable, helpful and incredibly organised
* Results oriented - You are proactive in handling competing priorities and meet your deadlines and commitments; you always demonstrate a "can do" positive attitude
* Confidentiality - You consider and protect the confidentiality of company data at ALL times;
* IT skills - You are highly proficient in the full Microsoft Office Suite: Word, Excel, Powerpoint and Visio;
* Flexibility to travel - You are ready to travel between ‎30 - ‎50% of the time across the globe
* Languages - You speak and write fluent English - additional languages are a bonus;